• Joel “ EL COTTO “


    Business Owner / Award Winning Barber / Educator / Creator of Cotto’s Touch Enhancements



    Born in San Juan, Puerto Rico, I picked up my first pair of clippers at just 9 years old — inspired by my father and the art of barbering. What started as a childhood passion grew into a mission: to help barbers, students, professionals, and everyday people enhance their look with confidence and precision. I founded Cotto’s Touch to shift the perspective on enhancements — to make them look natural, feel professional, and become part of your daily grooming standard. Our pencils were created to help structure hairlines, define beards and brows, and give every artist the tool to finish strong — no matter the canvas.This brand is for those who want to elevate their image, perfect their craft, and own their crown.

  • What are the benefits of Using Cotto’s Touch Enhancements ?


    Natural-Looking Finish

    Precision Application
    Smudge-Resistant & Long-Lasting
    Multi-Purpose Use
    Creates Viral-Ready, Portfolio-Worthy Results




    Whether you’re perfecting a client or your own image,

    Cotto’s Touch is the detail that defines the masterpiece.





    Get in touch 
  • Cotto’s Touch White Pencil


    “Use the white pencil to perfect symmetry, sharpen outlines, and map out every masterpiece with confidence.”

  • Cotto’s Touch Black Pencil

    “Use the black pencil to fill, define, and deliver bold, dense results with crisp precision.”

  • Cotto’s Touch Brown Pencil


    “Use the brown pencil for soft, natural definition — perfect for deeper skin tones and brown, red, or copper hair.”

“Greatness is in the finish — and so is your touch.” Make your ART STAND OUT !!